Starbucks Coffee – A Tata Alliance poised to redefine the coffee market and accelerate growth in India
Three Mumbai stores to open in first week
Starbucks signature Espresso Roast to be locally sourced and roasted
Mumbai: Tata Starbucks, the 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages, today opened its doors to the first Starbucks store in India. This flagship store is located at the historic Elphinstone Building at Horniman Circle, Mumbai and marks the beginning of the iconic brand’s India journey. In addition to the flagship store, Tata Starbucks will launch two more stores next week at Oberoi Mall and the Taj Mahal Palace annexe in Mumbai.
“We are proud to enter the Indian market with Tata Global Beverages, a global company that shares many of the same values that Starbucks was founded on more than 40 years ago,” said Howard Schultz, chairman, president and CEO, Starbucks Coffee Company. “Our first flagship store in Mumbai is an amazing celebration of great coffee, rich Indian heritage and community. Together, the two companies are bringing an unparalleled experience to Indian customers. We are investing for the long-term and see great potential for accelerated growth in India.”
“This is a historic moment for Tata Global Beverages and Starbucks,” said RK Krishna Kumar, vice chairman, Tata Global Beverages. “Both companies have a history of delivering product innovation and the highest quality experience to customers around the globe. We are delighted to come together today and transform the coffee experience for consumers across India, while providing a community gathering place to connect with family and friends.”
In addition to the exceptional third place experience Starbucks is known for globally, the two companies are proud to offer Indian Espresso Roast, sourced locally through the coffee sourcing and roasting agreement with Tata Coffee. The Indian Espresso Roast will be a hallmark feature of all Starbucks stores in the market and highlights the quality espresso available in India. As part of the agreement, Starbucks and Tata Coffee will work towards developing and improving the profile of Indian-grown arabica coffees around the world by elevating the stature of Indian coffee, as well as improving the quality of coffee through sustainable practices and advanced agronomy solutions.
Commenting on the first Tata Starbucks store, Avani Saglani Davda, CEO, Tata Starbucks, stated, “We are honoured to open our doors to customers today and look forward to sharing our passion for high-quality, locally sourced and roasted espresso, as well as the uplifting moments of connection Starbucks baristas are known for around the globe. Tata Starbucks is committed to investing in the communities where it does business and creating a great work environment for its people.”
The unique flagship store is owned and operated by the joint venture and branded as Starbucks Coffee – A Tata Alliance. Strategically located, the store is designed to reflect Starbucks coffee heritage and embrace the local culture, with artifacts, Indian teakwood furniture, floor design and interiors created by local craftsmen and artists.
The extensive product portfolio includes Starbucks signature espresso-based beverages, as well as Starbucks VIA Ready Brew and Starbucks Reserves. The store will also offer Tata Tazo and Himalayan mineral water, and its broad food offering boasts a wide selection of 42 items, which includes western favourites as well as locally relevant flavours reflected in items such as the elaichi mawa croissant, murg tikka panini, tandoori paneer roll and the signature Star Club.
Deepening its commitment to community, Tata Starbucks will work to improve the lives of coffee growing communities in the state of Karnataka. The joint venture, through an initial financial commitment, will work to support Swastha, a school for children with special needs (in partnership with the Coorg Foundation). Additionally, Tata Starbucks will work on initiatives which include the promotion of responsible agronomy practices and training of local farmers, technicians and agronomists to improve their coffee-growing and milling skills.
Along with exploring social projects which could positively impact the communities in the coffee growing regions where Tata Global Beverages is active, the joint venture is committed to supporting the local community near the store. Towards this, Tata Starbucks is proud to be developing a cultural hub at Horniman Circle where local artists can come together. The first step in the development of this cultural centre was the community service project to clean up the area and prepare it for future development, which took place with Starbucks partners earlier this month.
Tata Global Beverages and Starbucks Coffee Company announced the strategic joint venture – Tata Starbucks, to open as Starbucks stores in India in January 2012.